Butterfly began with founder Beth Leggett in May 2010. Trading through local markets in her home city of Liverpool, Beth began to build her company throughout the year.
In May 2011 Butterfly launched their new web site ‘butterfly-online’ bringing a new feel to not only Butterfly but also the plus size fashion industry itself. With the combination of fashion and style advise Butterfly aims to cater fully for the fashion focused curvy women of today.
Butterfly brings not only fashionable plus size clothing that the British high street seems to lack, but also brings style and beauty advice to their customers.
With ample experience as a fashion buyer and fashion stylist, Beth hand picks the best fashion and accessories available.
With our customers needs at the forefront of the business, Butterfly aims to continue to develop their brand and is working towards producing their very own fashion label in the near future.
* For anyone who google searches Butterfly/Beth you will have noticed Butterfly was formally known as plus v plus, Beth made the decision to change names in 2011 for the simple reason of wanting to move forward with a more appealing, prettier name!